May 3rd, 2012
International Center of Photography, New York
To commemorate Daido Moriyama's receipt of the 2012 Lifetime Achievement Award as part of the International Center of Photography Infinity Awards, an special edition of his photobook COLOR was available exclusively at the ICP Bookshop on May 3rd. Each buyer of the special edition chose one 3.5" x 5" c-print that I inserted by hand into the book's front cover. I then stamped the book's title using a rubber stamp and then passed the book to Moriyama who then signed each copy.
The trade edition of COLOR was published by Getsuyosha.
Event Images © Ben Jarosch, Courtesy of the International Center of Photography, New York
The line stretched around the corner.
Before the doors opened, Daido inspected the line-up of 20 different cover options.
Participants selected one of 20 different prints embedded into the book's front cover.
At the front of the line, participants had their book stamped with the title "COLOR" and then signed by Daido.
200 copies were stamped by hand on the spine as well. (My hands were numb afterwards.)
During the event, the front cover was also stamped with the title.
